Center for Astrophysics

Center for Astrophysics

Center for Astrophysics

Center for Astrophysics

Center for Astrophysics

WEB DESIGN // BRANDING

WEB DESIGN // BRANDING

WEB DESIGN // BRANDING

WEB DESIGN // BRANDING

WEB DESIGN // BRANDING

PROJECT SUMMARY

The Center for Astrophysics, a world-renowned astronomy research institution created by a partnership between Harvard and Smithsonian, wanted a new brand and website that would reach the public and its major donors while continuing to serve the organization’s internal team’s needs. The rebrand and website put the science, which unites all audiences of CfA, front and center.

This project was done at the marketing agency, idfive. I aided in the initial conception and execution of the brand with the idfive creative & account teams, and lead the website redesign.

PROJECT SUMMARY

The Center for Astrophysics, a world-renowned astronomy research institution created by a partnership between Harvard and Smithsonian, wanted a new brand and website that would reach the public and its major donors while continuing to serve the organization’s internal team’s needs. The rebrand and website put the science, which unites all audiences of CfA, front and center.

This project was done at the marketing agency, idfive. I aided in the initial conception and execution of the brand with the idfive creative & account teams, and lead the website redesign.

PROJECT SUMMARY

The Center for Astrophysics, a world-renowned astronomy research institution created by a partnership between Harvard and Smithsonian, wanted a new brand and website that would reach the public and its major donors while continuing to serve the organization’s internal team’s needs. The rebrand and website put the science, which unites all audiences of CfA, front and center.

This project was done at the marketing agency, idfive. I aided in the initial conception and execution of the brand with the idfive creative & account teams, and lead the website redesign.

PROJECT SUMMARY

The Center for Astrophysics, a world-renowned astronomy research institution created by a partnership between Harvard and Smithsonian, wanted a new brand and website that would reach the public and its major donors while continuing to serve the organization’s internal team’s needs. The rebrand and website put the science, which unites all audiences of CfA, front and center.

This project was done at the marketing agency, idfive. I aided in the initial conception and execution of the brand with the idfive creative & account teams, and lead the website redesign.

PROJECT SUMMARY

The Center for Astrophysics, a world-renowned astronomy research institution created by a partnership between Harvard and Smithsonian, wanted a new brand and website that would reach the public and its major donors while continuing to serve the organization’s internal team’s needs. The rebrand and website put the science, which unites all audiences of CfA, front and center.

This project was done at the marketing agency, idfive. I aided in the initial conception and execution of the brand with the idfive creative & account teams, and lead the website redesign.

opt_cfa_cover

Design Flats

Design Flats

The website redesign was a great opportunity to display the beautiful images at the CfA’s disposal. The typography on the site is large and accessible to accommodate the institution’s wide audience. The site employs a modern, forward-looking sans (Heebo), as well as a serif (Charis) that honors the tradition of the institution’s prestigious parents—Harvard and Smithsonian.

The consistent visual hierarchy and visual patterns ease navigation through dense information for both internal users and visitors to the site.

The website redesign was a great opportunity to display the beautiful images at the CfA’s disposal. The typography on the site is large and accessible to accommodate the institution’s wide audience. The site employs a modern, forward-looking sans (Heebo), as well as a serif (Charis) that honors the tradition of the institution’s prestigious parents—Harvard and Smithsonian.

The consistent visual hierarchy and visual patterns ease navigation through dense information for both internal users and visitors to the site.

The website redesign was a great opportunity to display the beautiful images at the CfA’s disposal. The typography on the site is large and accessible to accommodate the institution’s wide audience. The site employs a modern, forward-looking sans (Heebo), as well as a serif (Charis) that honors the tradition of the institution’s prestigious parents—Harvard and Smithsonian.

The consistent visual hierarchy and visual patterns ease navigation through dense information for both internal users and visitors to the site.

The website redesign was a great opportunity to display the beautiful images at the CfA’s disposal. The typography on the site is large and accessible to accommodate the institution’s wide audience. The site employs a modern, forward-looking sans (Heebo), as well as a serif (Charis) that honors the tradition of the institution’s prestigious parents—Harvard and Smithsonian.

The consistent visual hierarchy and visual patterns ease navigation through dense information for both internal users and visitors to the site.

The website redesign was a great opportunity to display the beautiful images at the CfA’s disposal. The typography on the site is large and accessible to accommodate the institution’s wide audience. The site employs a modern, forward-looking sans (Heebo), as well as a serif (Charis) that honors the tradition of the institution’s prestigious parents—Harvard and Smithsonian.

The consistent visual hierarchy and visual patterns ease navigation through dense information for both internal users and visitors to the site.

DESKTOP HOMEPAGE SCROLL-THROUGH

MOBILE HOMEPAGE SCROLL-THROUGH

MOBILE HOMEPAGE SCROLL-THROUGH

DESIGN FLATS CONTINUED

opt_cfa_allflats

UI Animations

UI Animations

I created animations in After Effects to demonstrate homepage user interactions to our front-end developers and the client.

I created animations in After Effects to demonstrate homepage user interactions to our front-end developers and the client.

I created animations in After Effects to demonstrate homepage user interactions to our front-end developers and the client.

I created animations in After Effects to demonstrate homepage user interactions to our front-end developers and the client.

I created animations in After Effects to demonstrate homepage user interactions to our front-end developers and the client.

NEXT PROJECT

Willflower

© 2018 Louisa Liu

louisataoliu@gmail.com

louisataoliu@gmail.com

louisataoliu@gmail.com

insta // twit // are.na // pin // drib

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insta // arena // pin // linked // drib