Light City

Light City

Light City

Light City

Light City

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

WEB DESIGN

PROJECT SUMMARY

The Baltimore Office of Promotion & Arts (BOPA) hosts Light City every year. The event is comprised of presentations that address social issues, free concerts, art installations and more. The website redesign was a key piece of a strategy to reach a broader audience.

This project was done at idfive. Because the timeline for designing, building, testing and launching this website was only four weeks, I worked very closely with a front-end developer to meet the deadline. We produced a blog documenting what we learned during the process of working on this project. It can be read here.

PROJECT SUMMARY

The Baltimore Office of Promotion & Arts (BOPA) hosts Light City every year. The event is comprised of presentations that address social issues, free concerts, art installations and more. The website redesign was a key piece of a strategy to reach a broader audience.

This project was done at idfive. Because the timeline for designing, building, testing and launching this website was only four weeks, I worked very closely with a front-end developer to meet the deadline. We produced a blog documenting what we learned during the process of working on this project. It can be read here.

PROJECT SUMMARY

The Baltimore Office of Promotion & Arts (BOPA) hosts Light City every year. The event is comprised of presentations that address social issues, free concerts, art installations and more. The website redesign was a key piece of a strategy to reach a broader audience.

This project was done at idfive. Because the timeline for designing, building, testing and launching this website was only four weeks, I worked very closely with a front-end developer to meet the deadline. We produced a blog documenting what we learned during the process of working on this project. It can be read here.

PROJECT SUMMARY

The Baltimore Office of Promotion & Arts (BOPA) hosts Light City every year. The event is comprised of presentations that address social issues, free concerts, art installations and more. The website redesign was a key piece of a strategy to reach a broader audience.

This project was done at idfive. Because the timeline for designing, building, testing and launching this website was only four weeks, I worked very closely with a front-end developer to meet the deadline. We produced a blog documenting what we learned during the process of working on this project. It can be read here.

PROJECT SUMMARY

The Baltimore Office of Promotion & Arts (BOPA) hosts Light City every year. The event is comprised of presentations that address social issues, free concerts, art installations and more. The website redesign was a key piece of a strategy to reach a broader audience.

This project was done at idfive. Because the timeline for designing, building, testing and launching this website was only four weeks, I worked very closely with a front-end developer to meet the deadline. We produced a blog documenting what we learned during the process of working on this project. It can be read here.

2opt_lightcity_top

Design Flats

Design Flats

The color coding helped showcase and organize the four separate pillars of the event: light, music, innovation, and community. The dark background and moving lights capture the ambiance of attending the event.

The color coding helped showcase and organize the four separate pillars of the event: light, music, innovation, and community. The dark background and moving lights capture the ambiance of attending the event.

The color coding helped showcase and organize the four separate pillars of the event: light, music, innovation, and community. The dark background and moving lights capture the ambiance of attending the event.

The color coding helped showcase and organize the four separate pillars of the event: light, music, innovation, and community. The dark background and moving lights capture the ambiance of attending the event.

The color coding helped showcase and organize the four separate pillars of the event: light, music, innovation, and community. The dark background and moving lights capture the ambiance of attending the event.

DESKTOP HOMEPAGE SCROLL-THROUGH

MOBILE HOMEPAGE SCROLL-THROUGH

MOBILE HOMEPAGE SCROLL-THROUGH

DESIGN FLATS CONTINUED

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2opt_lightcity_allflats

Web Style-Guide

User Journey & Wireframes

A quick style-guide was made for BOPA's internal team so that they could produce assets that were aligned to the event's new website.

NEXT PROJECT

Howard University

© 2018 Louisa Liu

louisataoliu@gmail.com

louisataoliu@gmail.com

louisataoliu@gmail.com

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